Everything.Still don’t see the copywriting connection? Let me connect the marketing dots for you.Imagine walking through your local mall. You’re on a mission and come Hades or high water you’re gonna accomplish it……..when through no conscious decision of your own, your head snaps to the right, your swift stride slams into a slow-motion vortex and your eyeballs stare, riveted to the scantily clad mannequins in Victoria Secret’s window.Laugh if you like, but you know it’s true. There isn’t a man or woman alive who DOESN’T look twice at slinky slips and risqué lingerie when so strategically staged.So what do great headlines have in common with lingerie? Three things.1. They get your attention.2. They stop you in your tracks.3. They make you want to know more.That’s the theoretical explanation. Here’s the practical one broken down by “Rules,” “Key Words,” “Examples,” and “Formulas”…Headline Rules1. Immediately, succinctly and clearly answer the only question prospects care about, “What’s in it for me?”2. If you have news, such as a new product or new way to use an old product, play it up BIG in your headline.3. Avoid curiosity-based headlines. Curiosity is great when used with either option listed above, but it can’t get the […]

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