It is estimated that three out of every five people you meet will have never purchased anything online. This means that only 40% of the population is online consumers.
For some, the lack of response can be tied to not having or wanting adequate knowledge to complete an online purchase. These consumers are happy visiting brick and mortar stores and see no use in transferring funds electronically to someone they don0t know.
One of the primary reasons for a reduction in online sales is that many consumers are fearful they may be unwittingly placing their financial status at risk if they make an online purchase.
The reason for their fear is understandable. After all, we regularly hear of identity theft, spam and fraud. The feeling is that if no purchases are ever made online this is simply another security measure that will safeguard their family.
There has been a significant amount of security tools that are available for online business to allow safe online transactions.
One of the issues many online businesses report is the despair they feel when they discover how many online visitors spend time shopping and then simply abandon the shopping cart. They never make it to the point of sale.
Something frightened […]

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