February 11, 2008

How To Set Up A Shopping Cart

Mistakes in designing and configuring a shopping cart can result in abandoned shopping carts, customers leaving in frustration, and lost income. Most ecommerce owners never think of configuring the site when buying it. They just look at the images and graphics. They want easy to understand stats, and a site that is easy to build.
It isn0t until the site sits on the web for months, and the sales are dismal, that these ecommerce business owners start looking at the site from the customer0s point-of-view.
Action Buttons
The buttons that ask customers to take action are vita. They should be easy to configure, unfortunately, the free and open-source shoppi9ng carts rarely let users alter their buttons.
The Add To Cart button is the most vital. There should be an option to save the user0s email address, so the shopping cart can be saved until a future visit. The Add to Cart button must be in an obvious place, be a bright color, and be easy to use.
A 0Buy Now0 button lets customers escape once they make a selection. Many people hit a site to buy one thing. The buy now, and add to cart, may both take the visitor to the same web page, […]

Full Article At: KnowHow-Now.com Articles

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