“How do I gain an advantage in my market when it seems like all of my competitors can outspend me by at least double or more?”
This is one of the main questions I hear from our customers and it’s something that businesses everywhere struggle with - not just small businesses, but any company that is not the leader in their category. (Think Pepsi or Burger King - both have large marketing and advertising budgets, but they are not the category leader, and they are routinely outspent by their larger rivals).
In order to compete effectively, your marketing needs to be DIFFERENT and BETTER than your competition. By “better” I don’t mean that you need to spend a fortune on your advertising. You do need to reach your audience BETTER than your competition, and you can do that - even on a relatively small marketing budget.
Start by THINKING DIFFERENTLY - what ways can you market to your target customers or gain publicity that are DIFFERENT than other companies in your industry?
A locally-owned ice cream shop in Bloomington created a stir when they opened their location by sending a press release to just about every celebrity they could think of, announcing […]

Full Article At: KnowHow-Now.com Articles

Bookmark to: