Making the very first purchase from a site you’ve just stumbled across can often be a very emotional experience. The excellent copy, hard-hitting benefits, and free demo you loved have compelled you to own this wondrous product.But at the same time something holds you back. It could be a missing privacy policy, an order page that’s not secure, or perhaps the company seems faceless - are these guys reputable or are they located off-shore?It could even be something that just strikes you as unprofessional - bad grammar, an annoying flash presentation, weird fonts, slabs of text on dark background, or broken links.As result, you hold off on your buying decision. How often is your site having this effect on customers? Likely, quite a bit, but like most online retailers you’ll never know when this happens.TRUSTe, the independent online trust authority, and TNS announced the results of their 2005 Holiday Shopping/Online Trust Survey. The results may surprise you. Many internet users simply don’t trust smaller, independent online retailers.According to the study:· While 78 percent of American internet users plan to conduct some shopping online this year, 69 percent of those shoppers will limit their online purchasing because of fears associated with […]

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