One of the biggest assets an ecommerce website can possess is the trust of their visitors. This can be hard to do as con artists, identity theft, and spam make cyberspace users jaded and suspicious. Today a company can hire professional testimonial writers, forum posters, and blog writers. While these are not necessarily bad, in fact, they can improve a company0s image, they make it harder to earn visitor0s trust.
Ecommerce businesses have tried various methods of increasing their 0presence0 including audio, video, animated spokes people, flash e-courses, forums, live-chat, and PDF downloads. However, to build customer trust the information cannot just go from the website to the customer, it must travel in three ways:
1. Web business to customer
2. Customer to web business
3. Web business to web business
Gathering Information
Every website should include a form where visitors can give their email address 0 if they wish. It should also ask the visitor for their help. Only a small percentage of people will fill in the form, and a smaller percentage will leave their email. But, this can be helpful. One way to use these forms is to create several forms. Each one can only be reached from a certain webpage. This helps […]

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